Mindful Goods

Mindful Goods is an app for users who want to shop for household goods that align with their values. Within the app, users can search everyday products for sustainable and clean ingredient ratings, as well as access a curated e-commerce selection.

Project: IOS App
Objective: Conduct User Research, Provide Branding and Creative, and Execute a Seamless UX Experience
Services: Interface Creative, Branding, and UX Design
Tools Used: Adobe Illustrator, Photoshop, and Sketch

Site Map

Find the full site map here. https://octopus.do/7f51k2yj8a

Wireframes

UX Research + Findings

Research

In pursuit of enhancing the Mindful Goods app’s user experience, I conducted extensive user research to gather valuable insights.

The research was comprised of two primary methods. In-depth user interviews were conducted with 15 participants who regularly use sustainable and health-conscious products. Additionally, a usability test involving 10 participants was carried out to evaluate the app’s wireframe interface and identify pain points.

Findings

Scan Functionality is a Highlight.
Findings: Users highly appreciated the barcode scanning feature. This was the preferred search method.
Recommendation: Continue to prioritize and expand products that are searchable within this feature.

Sustainability Ratings are Valuable.
Findings: Users actively used sustainability ratings to make informed choices and wanted more in-depth information.
Recommendation: Each company currently has one sustainability score ranging from 0-100. Consider an expansion of the criteria shown and allow users to customize their rating preferences.

Clean Ingredient Analysis is Essential.
Findings: Users praised the ingredient analysis feature.
Recommendations: Enhance the ingredient analysis to provide more detailed information. Offer alternative product suggestions based on user preferences.

E-commerce Should be Exclusive and Curated.
Findings: Users noted that they’re likely to purchase products on the app if they feel curated and less available at big-box stores.
Recommendations: Prioritize product launches with small businesses, and create pop-up collections. Test further and implement as a phase-two initiative, gathering additional data on what will provide the highest ROI.

Conclusion + Pivots

The user research findings indicate areas for improvement in the Mindful Goods app. Changes include expanding scannable products, adding social and environmental sustainability categories, and showing a full ingredient analysis. User research pivots were implemented and can be found in the final screens.